Still, that one piece opens up yet another maze of questions and contradictions. Margiela’s “Artisanal” line isn’t officially haute couture at all. Martin Margiela, when he was operating in the nineties, was interested only in elevating cheap, available flea-market items and transforming them into clothes for an egalitarian intelligentsia who enjoyed his antiestablishment subtexts and subtle jokes about fashion.
The way Margiela patched in the past was fully in the French “bricolage” tradition—a rough-edged method which was termed “deconstruction” in the nineties. As excellent as it always was, the whole point was the way it was calculated to be outsider; deliberately the kind of clothing rich people would never want or understand.
Against that particular social backdrop, this collection makes complete sense. It still looks rough and ready. It is composed of mad things like defunct coins as embroidery, and vintage late forties Japanese souvenir bomber jackets. In 2014, there’s a whole new type of supermoneyed art and music people in the world who value cool over convention. And maybe, they’ll be looking here.









